Super Star Mahesh Babu’s film titled ‘1 ' will be released on January 10 as a Sankranti gift to the audience. On the other hand Vijay’s Tamil movie 'Jilla' Ajit’s movie 'Veeram' are being released in the same time. Actor Mahesh has great craze in Karnataka and the distributors think there wouldn’t be much craze for the other heroes so they are offering lesser price for the other films. Telugu films have much more craze in Karnataka than the Tamil films . The Mahesh Babu , Pawan Kalyan films have high demand . Chennai on the other hand arrangements to release the , Mahesh’s film '1' in many theaters has caused embarrassment factor for the other actors.