Rakul Preet Singh Aadi and acted as the main couple in the movie, 'rough'. Abhilash Madhavaram is producing this film and Ch.Subbareddy Entertainments banner Sridevi, an assistant Surender Reddy is the director. 

The producer is very happy with the response from the recently released teaser and said the audio will be released on November 2, adding that the film will be the biggest commercial success in the career of Aadi. 

Manisharma is the music director of this movie.Tanikella Bharani, Jayaprakash Reddy, Raghu Babu, Raja Ravindra, Ajay, Sivareddy etc have acted in this movie.